{"product_id":"creative-selection","title":"Creative Selection by Ken Kocienda","description":"\u003cp\u003eBook Details ISBN 9781529004731 Author Ken Kocienda Publisher Pan Mac Language English Binding Paperback Creative Selection by Ken Kocienda offers a compelling inside look at the craft of building great products at Apple. Blending memoir with product-development insights, it traces the creative process behind breakthrough ideas, careful decision-making, and the teamwork that turns concepts into polished experiences. Ideal for readers who enjoy business, innovation, design, and technology , this book reveals how creativity and discipline work together in real-world product development. It is an engaging, thoughtful read for anyone interested in leadership, craftsmanship, and the human side of making world-class products.\u003c\/p\u003e","brand":"genzbookstore","offers":[{"title":"Default Title","offer_id":48942024425629,"sku":"creative-selection","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/5016\/9245\/files\/49838378.jpg?v=1790107868","url":"https:\/\/genzbookstore.in\/products\/creative-selection","provider":"GenzBookStore","version":"1.0","type":"link"}