SELLING SEXY

Selling Sexy by Lauren Sherman and Chantal Fernandez is a sharp, revealing look at the business behind one of the world’s most influential fashion brands. This book explores how image, branding, power, and celebrity can shape a company’s rise, offering readers an inside view of modern fashion as a high-stakes business. Part industry story and part business case, Selling Sexy is ideal for readers who enjoy real-world branding narratives, corporate strategy, and the culture of luxury fashion. It delivers a fast-paced account of ambition, media attention, and the commercial decisions that define a global label.